Our Happy Customers

      My son took his first ever surf lesson and had great things to say about Stu, his instructor. Very patient and knowledgeable with 30 years of surfing experience. My son enjoyed his 2 hr lesson...he now wants to do Stu's Surf Camp......its definitely worth the drive from Southern CA...and did we mention Shell Beach Surf Shop? They have a wide variety of selections from surfing gears, swim wear to cool summer outfits. Both Stu and Sam are very helpful and friendly. Their customer service is above par that every dollar we spent in the shop was worth it! We would definitely be coming back!

    thumb Ann B.
    7/05/2014

      Great surf shop.  Really fun surf lessons.  If you are in Pismo this is the place to stop. Friendly place with some Shell Beach custom items.

    We had a family surf lesson with Bryce.  He was great with my son and wife for instruction.  He walked us through the process of getting up and catching a wave.  He was in the water with us providing tips as things went along.  It was so much fun.  Not to be missed. It was a great family outing.

    thumb Andy G.
    6/01/2019

      This is our second time here.. The first time we went we met Stu, who is so kind and just very welcoming. We bought a few shirts and new flip flops (they have a great selection). The second time we went we were just as welcomed as before. This place cares about people and they are just a bunch of cool friendly people.

    thumb Steph N Kelly B.
    6/22/2016

      I thought this was just a tourist shop until a manufacturer put me on to it. The owner, Stu, is great to work with and really stays on top of the things you want/need. Some real cool and interesting shapes in their small board stock. Carries eco-friendly brands. Really good place to go for surf travel gear. Way better attitude than the surf "style" shops.

    thumb jason d.
    5/08/2012

      I love this surf shop.  When I need a lesson it's fast and easy  with plenty of gear and boards to choose from if I don't want to use my own.  Stu is a great surf coach.  Stu will select the right board for the right wave to get you up in the water.  Where the Locals go...

    thumb Haleakula ..
    4/16/2019

      Just finished a lesson with Bryce and I have to say the whole experience was excellent. I originally had an appointment with another surf shop and they cancelled on me 1/2 hour before the lesson because apparently it was closed, even though the booking system accepted my reservation. Well, I'm glad it was cancelled because I found this spot! I called Shell Beach and talked to Stu who was happy to accommodate my last minute request. He even offered to take me out himself if his instructor couldn't be reached. What service!! Bryce was pleasant, knowledgeable, and encouraging to help me feel comfortable and one with the ocean. When I came back to return the wetsuit, he had written some recommendations for fun stuff in the area! How thoughful! I will be coming back for more! Thank you for making my birthday vacation fun and exciting!

    thumb Nadia M.
    10/24/2019

      We had a fantastic experience surfing for our first time.  Stu is a great teacher, very patient and encouraging.  We all had a great time and can't wait to go back.  I would highly recommend this surf shop and Stu as an instructor!

    thumb Hannah W.
    11/29/2014

      Great surf camps! Kid friendly & FUN!!!! Great owner too=Stu!

    thumb Traci H.
    10/16/2015

      Not only did we find a wet suit for my freezing blue lipped daughter : ) but after I left my purse in the fitting room (it's a lot of work to help a 9 year old try on 2 wet suits), they kept it safe & helped get it to me in S. CA so I could fly home. What great customer service!!! The world needs more honest people like them!

    thumb Jennifer C.
    8/19/2014

      Helpful & friendly shop. Surf lesson with Steven was helpful- lots of little tips & tricks. Reasonable prices too.

    thumb Deb H.
    11/23/2014

      This is definitely the place to come for surfing. I signed up for the surf lessons and I almost felt bad he had to teach me. But he was really patient & friendly! The person working at the shop was really sweet too. If I were to come back to pismo again, I would totally come back to Stu. Highly recommended, no doubt!

    thumb Jane Diana C.
    7/30/2012

      Surf lessons for my 2 boys-ages 12 and 9. Great deal for wetsuit, board and a 2 hour lesson!  They loved it!  Instructors were super patient with my boys that have short attention spans - and very considerate to this anxiety-ridden mom It was safe and "extremely fun" according to my 9 year old.

    Thank you SBSS- we will definitely be back to rent suits at least!

    thumb Kris C.
    12/28/2016

      Besides being an adorable shop, with some beautiful boards, Stu was really great to learn from. He was a great teacher, and very chill to talk to. Yay!!!!!!

    As I've continued to surf, Stu has been really supportive, giving me tips on great spots to try, and suggesting solutions as I struggle to continue improving.

    thumb Rachel D.
    12/19/2015

      STU is AMAZING!!!
    He was extremely educational with his surfing lessons!! Great personality and really understanding with knowing of past injuries in the day to day to help him better understand his surfing lesson with you as an individual. Great instructor and really loves what he does and for anyone new to surfing this a quality you want to look for in a teacher. Thank you so much! Definitely would recommend him and his shop to anyone we come across!!! Thanks STU!!

    thumb Tula S.
    5/05/2017

      Awesome establishment with great helpful staff! The place to go for all your surfing needs. Wetsuit rentals available too!

    thumb EF C.
    6/28/2015

      I have nothing but wonderful things to say about this place. Stu was an amazing instructor. He's super patient and does not get frustrated. He has such a laid back attitude which makes him really likable.

    I signed up for his surf camp and it was easily the best decision I've made so far. Stu has a natural knack for teaching and after many failed attempts, I was able to ride out my first wave on my first day. He's very good at continuing to encourage you to go back out there and he always gives advice on how to better balance yourself on the board so you'll be able to ride out the wave. He gets just as excited as you when you catch a wave. While surfing did take a lot out of me, I did not mind waking up at 8 the next day to do it all again. It was a lot of fun and definitely worth it.

    All of the instructors were equally as great as Stu. They were all extremely patient and offered nothing but encouragement. Josh, Steve, and Michelle were all smiles and were more than happy to help all of us. Definitely a great team of people.

    If you're thinking about taking some surf lessons, definitely take them here.

    thumb Alicia T.
    8/02/2014

      Hadn't been to Shell Beach in 30 years. I stopped in at the Shell Beach Surf Shop and was greeted by Stu the owner. The shop has a great selection of items. Ended up purchasing some cool stickers, two hats, a bracelet and a sweatshirt. Definitely have some souvenirs to take back home to Las Vegas. I know if I'm ever back in the area I will stop in again and maybe even take a surfing lesson. It was nice meeting you Stu and thank you for your help!

    thumb Leah B.
    4/29/2018

      I love this place. The service is fantastic! The owner, Stu, is just a really great guy and visiting his surf shop is an experience. Locals love it, visitors love it. All kinds of cool stuff for purchase and he offers surf lessons. I did a lesson with Stu and he really spends time teaching you about the ocean and the art of surfing, and prides himself in getting people up on the board in their first lesson! I did, my husband did! I've had friends that have had their kids take lessons here and they loved it. This shop is a fantastic central coast find, worth stopping in! 🙂

    thumb S B.
    1/01/2014

      Cannot say enough good things about these guys. Booked lessons for myself, my buddy, and his 15 yr old son, and we all had a top notch experience at the shop and morning in the water.

    Stu, the owner, is a super nice, laid back guy who got us suited up the day prior to our lesson, and arranged for our instructor to meet us at our hotel the next morning to surf. All our dealings with Stu on the phone or in person were fantastic.

    Next morning, our instructor, Jamie, showed up right on time with the boards, and we headed straight to the water. Really nice and patient guy, walked us through the basics and got us in the water. He spent a bunch of time helping us get up on the waves, giving tips and advice, and always had a smile on his face giving encouragement.

    Spent a couple hours in the water and headed out. Hung out with Jamie over a cup of coffee finding out about the local scene, swapping stories, etc. Great guy and you can tell he loves what he does.

    If you're heading to Pismo and thinking about some surf lessons or rentals, you can't go wrong with this place. If/when we go back down that way, will definitely be hitting these guys up again.

    Thanks, Stu and Jamie!

    thumb D H.
    3/17/2013

      got a board repaired through SBSS.  The work was quality and the price was reasonable.   This shop has everything I need and some things I want.   Good selection of cold weather jackets.  I picked up a cool hat from them.  I also compared the pricing for fins against other local shops in the area and SBSS were better.    This shop  represents the true surfing lifestyle.  Local and they still give a damn.  

    Phl Ter

    thumb Phil T.
    2/21/2015