Our Happy Customers

  Hands down the best place/ gem we found in Pismo. We are from SF area and stayed in Pismo for the week. We went to the shell beach surf shop daily, to support Stu and his business.

Not only does he have top notch quality material and one of a kind clothing but his customer service is literally everything. He makes you feel like you are family.

Our daughters surfed with him 3 days in a row and I can promise you that Stu genuinely cared about my daughters safety and magic in the water. They see water now and have zero fear. They instead look and decide if it's a wave they think they can take. They are confident, experienced, and plan to continue to take lessons once we get back to the bay. As a mom, this was such an incredible thing to see/experience.

Forever grateful for Stu, Ali, and their staff. I can't wait until they go etail with their shop so that we can send all our SF Bay Area family & friends over. Plan to visit and support them every summer, without a doubt.

thumb Sarita R.

  I was honored, terrified and excited to attend the Surf For Hope survivors day at Pismo Beach. A great day of surfing, body boarding, facing fears, acting like kids in the ocean, meeting new folks, eating amazing food, lively discussions and the sisterly love and encouragement, of new and old BCS friends. Thank you to all the organizers, the volunteers, the instructors and especially to the Shell Beach Surf Shop for all the support! Thanks especially to Stu!


thumb Robin O.

  Thank you thank you Zak!!! And Stu
I think surfing is one of my things thanks to Stu's encouragement and Zaks patience and alternative pop up options!!! Thank you for taking the time and alll the extra attentions! Thank you both for the smiles and attention. 4 stars instead of 5 because prices for one person are ouch but better than most places!! If they were less I'd do more lessons
Thanks guys!
I appreciate you!

thumb Astghik H.

  Awesome experience!!! Thank you Stu and Daniel for a great memory for my kids!  They are still talking about it, and they are ready to use their new board they got from you. THANK YOU!!

thumb Jules V.

  I highly recommend this place if you're wanting to try surfing on your beach vacation in Pismo. I can't say enough about how fun it was. Stu was our instructor and he was awesome! He was great at explaining how to get on the board and how to surf intuitively. I'm not in the best shape and didn't have very much confidence going into the lesson but Stu was very encouraging and pushed me onto the waves. I was able to stand up and ride a tons of waves! I was glowing after the lesson. I have another week and plan to go back a few times before my trip is over. It has given me the confidence I needed to get into surfing and I will definitely surf more when I get home.  I'm so grateful for my experience! Thank you Stu and Shell Beach Surf Shop!

thumb Melissa L.

  Great shop and awesome lessons.  Did a surf lesson today with my nephews (ages 8 & 11) and couldn't have been a better experience.  Stu and his staff are friendly and professional.  They know the area and took the time to explain the surfing conditions; making it a safe and inviting experience for someone who hasn't surfed before.

thumb John T.

  We love this surf shop and will visit every time we are in the area. Stu and Zach were very helpful and patient with my 9 year old son. My kiddo was able to stand up during his first lesson! I appreciated the time before getting in the water, where they stretch and talk about water safety. The beach where they give lessons is picture perfect! The surf shop is also very cute with plenty of items to find something to take home!
I would give this place 100 stars if I could.

thumb Tiffany J.

  Took my first surfing lesson with Stu, the owner. Was really surprised the success I had for a first time out. After a brief run through on land, we were in the water and I was standing and riding waves in no time. Stu is super chill, knowledgeable, and was just what I needed to get started.

thumb Adam B.

  Five stars are not enough for this awesome shop!!! I can't say enough positive things about our surf lesson with Shell Beach Surf Shop. Zack and Stu are amazing! They were especially great with my kids, since this was their first time surfing. They were both up and riding by the end of the hour and a half lesson! My youngest is 9, and autistic. They were amazing with him, leading him through all the steps until he put it together and caught his first wave. The joy on his face was priceless! I highly recommend this shop for lessons for surfers of all ages and abilities. They emphasized safety as well as technique and were so kind. They made it easy from start to finish. We all had a blast. I can't wait to head out with them next time we are in Pismo. Thank you all so much!!!

thumb Kimberly C.

  Stu's shop is so great, friendly and knowledgeable about surfing and stand up paddling. Small community shop packed with the right stuff. Pay them a visit you won't be disappointed..!

thumb Larry Y.