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 Kieran Cox 
 
 
 
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This is a little taste of the past, a small cute, well equipped surf shop. The owner, Stew was very helpful and knowledgeable. You feel like VIP going there
  
 
  
 
 
 
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 Luisa Weitensteiner 
 
 
 
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Such a nice shop with a great selection of high quality clothes and goods! Stu, the shop owner, is so welcoming and personable. Absolutely recommend this place, and will definitely be back!
  
 
  
 
 
 
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 Kim Glass 
 
 
 
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Cute little surf shop. My daughter loved the cow surfing sticker you gave her.
  
 
  
 
 
 
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 John Goble 
 
 
 
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Stew was the most helpful person at ANY surf shop in the whole county (Pismo, Morro Bay, SLO, AG.). And he speaks from experience!
  
 
  
 
 
 
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 Jen Narragon 
 
 
 
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She’ll beach surf shop is a 10/10. It’s more than a surf shop tbh, it’s the portal to the experience of central coast living at its finest.

I had a traumatic surfing experience when I lived on Oahu that nearly destroyed my connection to the ocean.

I conquered my fears and had a lesson with Stu. He assured me he that I was going to be safe and he wouldn’t let anything happen to me. Today had my second lesson with him, this time on the SUP board. Same thing, my safety was assured and he certainly followed through on his word. He knew exactly how to pivot when he sensed I was too far outside of my comfort zone.

After our lesson we rode the e-bike to lunch rounding out the experience on the highest of highs.

Again, Shell beach surf shop is more than a store with surfing merchandise, it’s a culture and a conduit to the quintessential Central Coast adventures and lifestyle. His employees also embody high energy, high integrity customer care. Ask for Yoya when you’re in, she can help you curate your experiences while putting together your surf fashion statements!
  
 
  
 
 
 
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 Catina Zamora 
 
 
 
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Walked in to check out the surf boards.  My son found one he loved.  Fantastic customer service.  We got a 20% on a leash and even got a free pair of flip flops.
  
 
  
 
 
 
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 Claire 
 
 
 
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I had such an amazing time learning to surf and Rhys made the whole experience fun from the start!  The surf shop was also great! Everyone was so friendly and well organized.  This made our spring break awesome! Thanks again!!!
  
 
  
 
 
 
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 Jerry 
 
 
 
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Josh gave my 13 year old grandson a surf lesson. He is super patient and very knowledgeable. Would highly recommend him.
  
 
  
 
 
 
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 Sarah Santana 
 
 
 
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Our surf lesson with Josh was so much FUN!! 10/10. He is an exceptional instructor who created a safe environment while keeping the experience so fun. From the start, he made us feel completely at ease in the water. Safety was a top priority, and Josh was always attentive stepping in at exactly the right moments to guide and support us. His professionalism and enthusiasm made the entire experience memorable. I would highly recommend booking a lesson with Josh to anyone looking to learn or improve their surfing skills or you just want to have fun and a memorable experience in Pismo.
  
 
  
 
 
 
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 Ryan Bond 
 
 
 
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Owner Stu super helpful, got me into a rental wetsuit which has been awesome. Cool shop!