Welcome to the Shell Beach Surf Shop Family!

Shell Beach Surf Shop is a creative outlet cultivated from a love of surfing, traveling, and a life by the sea. Our storefront supports the Shell Beach and Pismo Beach salty sea folk, and celebrates living beachside in central California.

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Want to Learn How to Surf?

Shell Beach Surf Shop’s Camps and Lessons are the perfect central coast experience. Our year round surfing program is open to all ages and surfing abilities, providing personalized lessons and in-session coaching.

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Surfboard, Wetsuit and Bike Rentals

We have a variety of surfboards and wetsuit sizes to get you in the water. We also have our Rad Bikes ready to rent come down and cruise effortlessly to Avila or Pismo and never have to pay for parking!

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Customer Testimonials

Read what some of our past happy customers have to say about Shell Beach Surf Shop!

John Hash

2021-09-03

Great shop. Staff super helpful.

Stone

2021-08-28

Had a surf lesson with Zach and it was awesome! Had prime beach access, Zach was very nice and knowledgeable and a super cool dude. Well worth the money spent. If you are looking for surf lessons in the area I couldn't recommend this shop more!

Sara Sellers

2021-08-17

Great store, friendly staff, cool merchandise, and great rental prices. Would highly recommend!

Matthew Kelley

2021-07-19

We had a lesson last Sunday with Stu and Zack, they were super attentive and supportive of all the kids in the group. Shell Beach Surf is our new go to for surf lessons.

Matt Hogeboom

2021-06-27

Great shop with great products and a cool vibe. This is a surf shop done right in every way. Stu is an extremely knowledgeable owner who is passionate about the surfing lifestyle and connecting his customers with the right equipment for their level of surfing. One visit, and you'll be a customer for life.

Vince Pelosi

2021-06-08

My instructor, Zach, gave us a very fun and informative lesson. I had never surfed before going out, and he gave us everything we needed to know and explained everything very thoroughly. He clearly knew what he was doing and enjoyed the time, as did I. I could not have asked for a better lesson and experience, thank you Zach!!

Megan Dyer

2021-04-14

I have been both mesmerized and terrified of surfing and the ocean for as long as I can remember, that is, until last week when we took surf lessons here. Stu kept things simple, both instructors were incredibly helpful, patient and encouraging, and I felt that my son and I couldn't have been in better hands. I am still lit up by the experience days later back in Texas and can't wait to go again! The shop, the staff, and the surf lessons have been one of my favorite finds among my ongoing travels.

Ahmed M

2021-03-15

My siblings and I came from Michigan with zero experience in surfing. The two instructors were amazing and helped me to ride my first wave ever!! 10/10 recommend them. Together the instructors had over 40 years of experience and made it a great time for all of us. Super cool dudes.